EQM Sellier
- Sector
- Artisan saddlery
- Location
- Adro, Franciacorta
- Year
- 2026
- Built with
- Custom Shopify theme
- Status
- Built, launch pending
The brief
A workshop making bespoke saddles, bridles and competition trunks by hand needed to move from an old WordPress site to a real shop, without losing the consultation-first way it sells a saddle that costs several thousand euros.
What I did
- A complete custom Shopify Online Store 2.0 theme, in Italian and English.
- A bespoke saddle page with a visual timeline, leather swatches and a quote form tracked as a funnel.
- A repair request form for the workshop.
- Cart drawer, predictive search, filters and a sticky buy button on mobile.
- Product pages ready for 3D and augmented reality using Shopify's native model viewer.
- Structured data for products, organisation, breadcrumbs, articles and FAQ.
- A WordPress to Shopify redirect map, a keyword map and a Journal plan.
- Email recovery flows, analytics setup and a plain-language handover document.
Details worth noticing
- The consultation-first flow for high-ticket bespoke products: the aim is a conversation, not a checkout.
- Augmented reality loads only on products that have a model, so the rest of the shop stays fast.
- A palette and type system built into theme settings, so the client can change the look without touching code.
Result
Ready to launch, waiting on the client's photography and final prices.
Want something like this for your business?
Sites like this start at €900.
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