Positioning, messaging and search for businesses that sell across borders.
Before a website or a campaign, a business needs to know what it stands for and how to say it in each market. My background in Market and Management Anthropology means I start with how your customers actually think and search, then build the message from there.
What I offer
Website and visibility check
Ninety minutes on your site and how findable it is, with a written list of what to fix first.
Local visibility setup
Google Business Profile, basic SEO and a reviews routine, set up once and yours to keep.
Brand strategy and positioning
What makes you distinct, who you speak to, your core message and tone.
Multilingual communication strategy
How your message adapts for each language and market.
Ongoing strategic support
A thinking partner every month, for businesses that want one.
Examples
- Website copy, Google Business Profile and lead tracking for a home services company
- Social media strategy and a pitch deck for a padel and pickleball club near Rome
- SEO-led editorial content for an international air-travel company
Questions
What does a brand strategist actually do?
A brand strategist decides what a business should stand for, who it speaks to and how it says it, before any design or advertising begins. In practice that means positioning, a messaging structure, and a tone of voice. Design makes a brand look consistent. Strategy makes it mean something consistent.
What is the difference between translation and cultural adaptation?
Translation carries words across languages. Adaptation carries meaning across markets. The same claim does different work in different places: quality reads as engineering and reliability in German, and closer to care and craftsmanship in Italian. A translated tagline can be correct and still land flat. Adaptation rewrites for the effect the original was designed to have, which usually means changing the words.
How much does it cost?
A website and visibility check is €150. Local visibility setup is €450. Brand strategy and ongoing support are quoted on request, because the scope varies far more than a website does. Websites start at €900.
Do you work with clients outside Italy?
Yes. I work remotely by default and travel across Europe for on-site work and events.
What does SEO have to do with brand strategy?
Search is where positioning gets tested. Keyword research shows the words your market actually uses for its problem, and those are often not the words a business uses for its solution. Closing that gap improves rankings and sharpens the brand at the same time.
Book a website and visibility check
Book a website and visibility check